Thursday, 25 July 2013

iPad 'losing ground,' says Citi

Has the iPad's market share peaked?

The iPad will lose market share to rivals, even as it launches the iPad 5 and an update to the iPad Mini in the second half of the year, according to comments today from Citi Research.
In a note to investors on Wednesday titled "iPhone Impresses but Questions Persist," Citi analyst Glen Yeung said the iPad is "losing ground fast."
Reported iPad shipments were down year-to-year "in stark contrast to overall industry tabletgrowth," which is up sharply, Yeung said.
Apple reported 14.6 million iPads were sold during the company's third quarter, down from last year, when Apple sold 17 million iPads.
The analyst also offered up this scenario for the quarter ending in December: even if Apple were to grow shipments in that quarter by 75 percent, "this implies 6% growth y/y in [calendar year 2013], well below industry growth of 58.7% (according to IDC)."And prospects for the upcoming quarter are not particularly positive. "In light of Apple's flattish revenue guidance...we note that [year-to-year] iPad units will decline -7%," Yeung wrote.
Citi reiterated that it expects an iPad 5 and new iPad Mini in the coming months. "We continue to expect iPad5 and a low-cost iPad Mini to be launched in 2H13 [second half 2013]," Yeung added.




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