U.K. retailer Phones 4U sees a 40% increase in demand for the Galaxy S4 compared to the Galaxy S3

Samsung unveiled its next flagship device, the Galaxy S4, in New York City last night and it’s already showing promising signs that it could out perform the Galaxy S3 in sales. U.K. retailer Phones 4U is reporting that after 48 hours of launching its pre-registration page this week, it saw a 40 percent increase in demand.

News of this isn’t entirely surprising. The Galaxy S4 has some very appealing hardware, such as the 1.6GHz Exynos octa-core CPU. It’s also packed full of features that will appeal to a lot of people, such as S Health and S Translate.

“The anticipation surrounding the next Samsung Galaxy has been astounding and it has already received the most pre-registrations as Phones 4U of any other smartphone launch in 2013,” Phones 4U’s Chief Commercial Officer Scott Hooton said.

Phones 4U isn’t the only company seeing demand skyrocket with Samsung’s latest flagship though. EE said they’ve also been seeing high levels of demand too. As the hype surrounding the Galaxy S4 continues, there’s no doubt that the demand will continue to soar. Samsung’s plans of selling 10 million units a month may be a very real possibility after all.

Keep in mind that this demand is happening in the U.K., so there’s no telling what demand other carriers and retailers around the world are seeing.

The Galaxy S4 will be launching in the U.K. on April 26.